Privacy Policy
Pleasant Lake Medical Center values your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website. By accessing or using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with the terms, please discontinue use of our Site.
Scope of This Policy
This Privacy Policy applies only to information collected through our Site and does not govern the privacy practices of any third parties, including other websites that may be linked to or accessible through our Site. It also does not extend to information collected outside of the Site, such as through in-person visits, phone calls, or paper forms.
Information We Collect
Non-Personal Information Automatically Collected:
We may collect non-personal information when you visit our Site, such as:
• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent on our Site
• Referring website addresses
We use this information to improve our Site’s functionality, user experience, and to analyze trends.
Use of Your Information
We may use the information we collect for various purposes, including:
• Providing Services: To schedule appointments, respond to inquiries, send appointment reminders, and facilitate secure messaging through patient portals.
• Patient Care: To manage patient records, coordinate with health insurance providers, and improve the quality of care delivered, in compliance with the Health Insurance Portability and Accountability Act (HIPAA) where applicable.
• Communication: To send you newsletters, health tips, or other informational materials, if you have opted-in to receive them. You may unsubscribe from these communications at any time.
• Site Improvements: To analyze usage trends, monitor Site performance, and enhance the functionality and content of our Site.
• Legal and Compliance: To comply with applicable laws, regulations, and professional standards, and to protect our rights and the rights of our patients, employees, and others.
HIPAA and Protected Health Information (PHI)
If you are a patient of our practice, certain information you provide may be considered Protected Health Information (PHI) under HIPAA. We maintain all PHI in accordance with HIPAA regulations and our Notice of Privacy Practices, which is available at our office and upon request. Our HIPAA Notice of Privacy Practices governs how we may use and disclose your PHI for treatment, payment, healthcare operations, and other purposes permitted or required by law.
Cookies and Similar Technologies
We may use cookies, pixel tags, and similar technologies to enhance your experience on our Site. These tools help us remember your preferences, understand how you interact with our Site, and tailor content to your interests. You can adjust your browser settings to refuse cookies or notify you before they are placed. However, disabling cookies may limit certain functionalities of our Site.
Disclosure of Your Information
We will not sell, trade, or rent your Personal Information to third parties for their own marketing purposes. We may share your information:
• Service Providers: With trusted vendors who assist in operating our Site, conducting our business, or providing services to you, provided they agree to protect your information and use it only for the purposes we specify.
• Legal Requirements: To comply with applicable law, court order, subpoena, or other legal process; to enforce our Terms of Use; or to protect the rights, property, or safety of our practice, patients, employees, or others.
• Corporate Transactions: If we undergo a merger, acquisition, asset sale, or reorganization, your information may be transferred as part of that transaction, subject to confidentiality and legal restrictions.
Third-Party Links
Our Site may include links to external websites that are not governed by this Privacy Policy. We are not responsible for the privacy practices, content, or security of any linked websites. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be effective upon posting the revised version on our Site. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
• Pleasant Lake Medical Center
• 253 Pleasant Lake Ave, Harwich, MA 02645
• plmc@capedocs.com